It will be tested in early 2015 at South Africa Hakskeen Pan. The driver will be Andy Green. He is the one who drove Thrust SSC which is the car that set the previous land speed record. The project director is Richard Noble, the man who started the Thrust 2 and the Thrust SSC. The test will be conducted on a 12 mile track. The current land speed record is 763.035 mph. The aim of Bloodhound SSC is to reach 1,050 mph or Mach 1.4. The car is calculated to reach 1,000 mph in 55 seconds. At its top speed, the wheels will spin at 10304 rpm. The car will travel 150 meters in the blink of an eye. The car will be faster than a Magnum 357 bullet when the car reaches the maximum speed.
The main competitors of Bloodhound SSC are the RV1 from the bullet project, the Aussie Invader 5R designed by Australian drag race record-holder Rosco McGlashan and the North American Eagle which is actually based on the Lockheed F-104 Starfighter.
Summary: I am really, really excited about this project. I think that this is a great way to encourage youth to get into science. Good luck to all these projects!